About Book:

                     It is a great pleasure in presenting International Marketing as a Text Book for B. Com. Classes. The book has been written strictly in accordance with the latest syllabus of different universities.

            International Marketing has witnessed many changes in almost all its branches. In this book an earnest attempt has been made to present International Marketing with all the modern refinements in a simple and lucid style. Our emphasis has not been mere enumeration of points but on thorough explanation, discussion and critical examination of the various concepts and theories of International Marketing. We have extensively used tables and diagrams to make the explanation systematic, logical and meaningful.

       An attempt has been made to incorporate the latest developments of International Marketing in the book at appropriate places.