About Book:

Students studying International Marketing as a subject need to know in detail about international market patterns, cultural systems, politics, law, ethics and technology. In this book on International Marketing, the author has made an attempt to provide a wealth of information to cope with the increasing complexities of global marketplace. The book also offers a comprehensive coverage of the marketing environment, participants, prospects and opportunities in the international arena. Owing to the increasing importance of international marketing management, a number of Indian Universities have introduced it as a subject, both in undergraduate and postgraduate courses. One basic problem experienced by the students lies in relating the concepts to the international environment. The characteristics of Indian Merchandise and the markets that exist for them are dissimilar to those prevailing in the developed West, so foreign textbooks are of only limited help to the students.

          This book has been written keeping in view the syllabi requirements of various universities. Besides the students, this book could be useful for others professionals who are interested in the subject. This book has been written in lucid style. Even the difficult concepts are explained in an easy manner. Numerous charts and tables have been provided to support the learning process, objective type questions and review questions given at the end of each chapter will be quite useful to the students for revisionary purposes.