Consumer Behaviour by Dr. L. Natarajan

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Consumer Behaviour by Dr. L. Natarajan

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Categories: ,
  • Nature & Scope of Consumer Behaviour
  • Consumer Behaviour Models
  • Market Segmentation
  • The Influence of Culture on Consumer Behaviour
  • Influence of Social Class
  • Reference Groups
  • Influence of Family in Decision Making
  • Consumer Motivation
  • Consumer Involvement and Decision Making
  • Opinion Leadership and Personal Influence
  • Information Processing
  • Consumer Learning
  • Personality and Consumer Behaviour
  • Theories in Consumers’ Attitude
  • Online Marketing
  • Consumerism
Author

Dr. L. Natarajan
Condition

Used – Good
Language

English
Publication

Margham Publications
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