About Book:

Salient Features

        This Third Edition of the book has been thoroughly revised and several new sections have been included on the basis of the changes made in some of the syllabi of universities

The chapter on Demand Analysis has been elaborated to include Demand functions in detail with illustration. Advertising and Demand: Elasticity of Advertisement: Determination of Advertisement Outlays have also been discussed. In the chapter on  Demand Forecasting adequate illustrations have been given including ‘Regression Method

Chapters on Factors of production have been elaborated in greater detail. The Theories of population have been dealt with elaborately

In the Chapter on Laws of Returns & Production Function, several new items have been added with illustrative diagrams. Besides discussing production Function. Its uses in Decision making have been discussed Returns to scale have been treated elaborate

The chapter on cost & Revenue Break-even-Analysis has been discussed with several illustrations. Cost control and cost reduction have been analysed.

In the chapter on pricing policy & pricing Methods,a new section has been added on Export pricing. Objectives, costs and methods of export pricing have been discussed in detail, basides, Terms of sales in export trade and also several contractions used in foregin trade.