About Book:

 Strategic management is what managers do to develop the organization’s strategies Strategic management has a significant impact on how well an organization performs In today’s business world organizations of all types and sizes must manage constantly changing situations Today’s companies are composed of diverse divisions units functions and work activities that must be coordinated and strategic management is involved in many of the decisions that managers make

   The  objective of strategic management is to achieve better alignment of corporate policies and strategic priorities. Strategic management is becoming an increasingly important way to track international developments and position a company for long-term competitive advantage.

Effective managers recognise the role that strategic management plays in their organization’s performance Throughout this book, students will discover that effective strategies can lead to high organizational performance

Topic pics in the book are arranged in a manner which facilitates easy reading and understanding by the students and has been written strictly according to the newly revised syllabus of MBA Semester of University of Pune

To make the topics clearer various corporate examples are also incorporated in the book Various Case Studies Multiple Choice Questions and Project Questions have also be included I have quoted where necessary authorities and contemporary writers of the subject and wish to acknowledge my thank to theme

 I am thankful to my friends and long tin publisher Shri Dineslibhai Fua Shri Jignesh Furia and the entire staff of Nirali Prakashan Pune without whose unending support and sustained efforts, this book would not have seen the light of the day

I am grateful to my family for their cooperation and full support at every stage of this book..

It is hoped that the book will be of great help to the students. My publisher and I will be thankful for any suggestions for the improvement of the book. We are confident that this text book will receive the patronage of all for whom it is intended.