About Book:

           This book is written as a text book to cater to the needs of the students preparing for M.B.A., course of All Indian Universities including ANNA UNIVERSITY.

Today, Advertising and Sales Promotion is fast growing and developing concept in Marketing. As such Advertising and Sales Promotion concept, procedures and techniques are also being constantly reviewed. A clear exposition of these concepts, procedures and techniques is a must for every student planning a career in Advertising and Sales Promotion or suitable fields. The universities prepare young men and women for careers in Advertising business and Sales Promotion have therefore a solemn duty to perform. Their courses must be constantly updated so that they meet the growing and timely needs of Advertising and Sales Promotion.

Keeping the above objective in view, the Anna University of Technology has restructured its syllabus for MBA (Semester three) second year post graduate degree course. effective from academic year 2010

Advertising and Sales Promotion is one of the Marketing Specialised subjects in Second year, Third Semester of the above course. The present book Advertising and Sales Promotion has been primarily design to meet specifically and comprehensively the requirement of the students appearing in this paper.

The book consists of five units, well arranged in a successive manner of Eight Chapters.

The book has several distinctive features which make it unique and a must for every MBA Second year, Third Semester student of Anna University of Technology..

• It has been specifically designed as per Anna University of Technology Revised Syllabus.
• Each unit of the book has been divided into number of convenient and self-contained chapters.
• Every effort has been made to make the students understand the intricate involved in each topic through step by step approach.
• At the end of Chapters University question have been given for recapitulation and better grasp over the subject.