- An Introduction to Brand Management
- Competition and Brand
- Brand Power, Customer Loyalty and Brand Association
- Brand Associations
- Brand Equity
- Brand Identity
- Brand Positioning
- Brand Extensions
- Managing Brand Image
- Brand Revitalisation
- Brand and Firm
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Brand Management by Dr. L.Natarajan
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| Author | Dr. L.Natarajan |
|---|---|
| Condition | Used – Good |
| Language | English |
| Publication | Margham Publications |
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