Brand Management by Dr. L.Natarajan

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Brand Management by Dr. L.Natarajan

Original price was: ₹70.00.Current price is: ₹40.00.

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Categories: ,
  • An Introduction to Brand Management
  • Competition and Brand
  • Brand Power, Customer Loyalty and Brand Association
  • Brand Associations
  • Brand Equity
  • Brand Identity
  • Brand Positioning
  • Brand Extensions
  • Managing Brand Image
  • Brand Revitalisation
  • Brand and Firm
Author

Dr. L.Natarajan
Condition

Used – Good
Language

English
Publication

Margham Publications
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