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Brand Management by Dr. L.Natarajan

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Category: Arts & Science Books

An Introduction to Brand Management
Competition and Brand
Brand Power, Customer Loyalty and Brand Association
Brand Associations
Brand Equity
Brand Identity
Brand Positioning
Brand Extensions
Managing Brand Image
Brand Revitalisation
Brand and Firm

Author	Dr. L.Natarajan
Condition	Used – Good
Language	English
Publication	Margham Publications

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