- Nature & Scope of Consumer Behaviour
- Consumer Behaviour Models
- Market Segmentation
- The Influence of Culture on Consumer Behaviour
- Influence of Social Class
- Reference Groups
- Influence of Family in Decision Making
- Consumer Motivation
- Consumer Involvement and Decision Making
- Opinion Leadership and Personal Influence
- Information Processing
- Consumer Learning
- Personality and Consumer Behaviour
- Theories in Consumers’ Attitude
- Online Marketing
- Consumerism
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Consumer Behaviour by Dr. L. Natarajan
ISBN:
₹85.00
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| Author | Dr. L. Natarajan |
|---|---|
| Condition | Used – Good |
| Language | English |
| Publication | Margham Publications |
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