About Book:

             Human Resource Management has undergone a metamorphosis in the past decades. What was popularly known as ‘Personnel Management’ two decades ago has transformed itself into Human Resource Management, implying the dominant role played by human assets in the industry across the sector in the current context. The advent of globalization, revolution in information and communication technology, increasing emphasis on creativity and innovation, knowledge revolution, booming consumerism, hectic competition and other recent developments have heightened the status of human assets across the globe. Today, a situation has arisen where no organization can run and manage successfully without giving due place to human resources employed therein. In other words, human assets cannot be treated as cogs in the machine and taken for granted. They have an enormous potential to make a difference in each aspect  of every business and organization. In the current scenario, the subject Human Resource Management assumes singular significance; it is reaching new heights with every passing day. Human assets are now being used as strategic assets.