About Book:

   With God’s Good Grace I am able to present the third revised edition of the book. The present edition of the book includes 3 new chapters International Marketing Information System, Export Incentives in India & Emerging Issues and Development in International Marketing Special efforts have been made to present a simple, systematic and analytical subject matter to the students. Relevant definitions, terms and concepts have been duly explained and highlighted distinctly for the benefit of the students.

I would like to thank the students and teaching fraternity of various universities for their suggestions to improve the quality of the text. Further I want to thank my family members for their blessings, continuous support and unconditional love. Special thanks to my loving son Maadhav for his continuous involvement in the editing of the book

I want to convey my thanks and regards to Shri K. L. Bansal and Shri Rohit Bansal for providing such a vast platform.

Looking forward to similar invaluable comments from the readers

Wishing all the readers great success and a bright future.