About Book:

 This fifth edition has been completely revised and updated with additional formon, in order to accommodate the syllabi of several Universities and sour Colleges, offering Managerial Economics in M.Com, and M.DA

The book contains TEN PARTS, covering all branches of the subject. The rodactory Part contains three chapters dealing with Definition Scope and fundamental Concepts relating to Managerial Economics Chapter 2 describes theory of firm in relation to its objectives and also about the role of Managerial ronomat Chapter 3 analyzes the basic concepts of consumption and utility analysis

Part 11 relates to Demand Analysis and Forecasting techniques in three chapters

Part III describes Production and Cost Analysis, covering six chapters herein detailed treatment has been done for Production Function & Laws of Production: Supply factor and Economies of Scale, Cost Concepts, Cost-output relationship, Break-even Analysis, Cost control, Optimum Firm etc.

Part IV analyses Markets, Pricing Decisions and Methods, describing Market structure, Competition, Pricing and Output decisions, Pricing methods and also Specific Pricing problems

Part V and Part VI deal with Profit management and Capital management respectively, describing theory and measurement of profit and its policies, Planning and Forecasting, Capital budgeting, Cost of Capital and Project profitability.

Part VII is devoted to Decision-making Theories in which decision-making under risk and uncertainty, Probability approach etc., are dealt with briefly. Linear Programming and Game Theory have also been given

Part VIII is devoted to Macro Economics and Business’ describing about Business Cycle, Business Policy, National Income, Determination of Income and Multiplier, Social Accounting and Input-Output Analysis, besides Monetary and Fiscal Policies

Part IX relating to ‘Government & Business’ tells about Economic Planning and MRTP Act, Industrial Policies and the latest Liberalization policies etc. A chapter has been devoted to ‘Consumer and needs for protecting consumers’ interests.

Part X has been devoted to additional information in which more details have been given regarding Product-Line Pricing and Differential Pricing”. A separate Chapter has been devoted to ‘Measurement of Economic Concentration. In his part, Chapter 36 deals in detail about “Optimization Techniques & Simplex Method in LPP The last Chapter deals with Foreign Investment.

All the 37 Chapters have been amply illustrated with diagrams, charts and Tables. At the end of each Chapter “Questions” have been given on University pattern consisting of three parts, viz, Part A for answering in a line or two or very briefly like definitions and brief exposition of the concepts. Part B questions are for answering in a paragraph; and Part C questions are of essay-type.

In order to give practical orientation to the concepts and theories studied in Chapters, Case Studies have been given in the Appendix for students to do some practical exercises connected with case-studies.

The author expresses his profound thanks to Margham Publications Chennai-17 for printing and publishing this revised edition in the shortest time possible.

Suggestions for improvement of this book will be most welcome.