About Book:

         Marketing is the most important business function. It aims at creating customer satisfaction by building a lasting relationship with customers. Marketing is practiced by almost all-manufactures, service providers, wholesalers, retailers, professionals and individuals.

        This text on Marketing is written in a lucid style.   Even the difficult concepts are explained in an easy manner. Numerous Charts and Tables have been provided to support the learning process. The book contains several illustrations and case studies, taken from real life examples. It is intended to give the students an understanding of the fundamental marketing concepts and their application in business organisations. The objective is to create a strong knowledge-base in marketing to serve the students studying the subject in B.Com., B.Com(C S)., B.B.A; B.B.M., M.Com., M.B.A and M.Phil. courses. The topics discussed cover the entire gamut of the subject. Sincere efforts have been taken in explaining the theoretical aspects clearly. The chapterisation of the book ensures a systematic presentation of the text..