About Book:

          The Success of any firm is largely determined by its ability in marketing the product. Firms use different and various techniques to promote the sales through advertisements, personal selling etc. Hence those who want to attain success in marketing must possess at thorough knowledge of the subject marketing.

            This book ‘Marketing Management’ is written in tune with the latest syllabus of  Anna University. This book has written in simple and lucid language with numerous practical examples to enable the students in understanding the marketing management concept clearly. At the end of each Chapter Review and Summary and Self- assessment Questions are given for the students to consolidate their learning.

            The present book ‘Marketing Management’ contains Fourteen Chapters.

      Chapter one, Two ,Three is devoted concepts of Fundamentals of Marketing and Nature and Scope of Marketing Management.

      Chapter Four,  Five, Six, Seven are Marketing Strategies, Industrial Marketing Services and Competitor Analysis. These concepts are explained in detailed and correct manner.

      Chapters Eight, Nine and Ten deals with product, market segmentation and pricing are elaborately discussed with suitable live examples.