About Book:

             This concise book on ‘Strategic Management’  has been designed to meet the requirements of B.Com., B.B.A., B.B.M., M.Com., and M.B.A. Courses of all South Indian Universities.

              The entire subject of ‘Strategic Management has been covered in just 12 chapters. Starting with the concept of ‘Business System; its objectives; Vision and Mission, the chapters describe the concept of strategic management and balancing of objectives. Elaborate treatment has been given on Strategic Management process, role, limitation and also SWOT analysis.

Corporate appraisal; its methods and techniques have been described, besides Corporate Strategies and Choice of strategy. The chapters also deal with strategy implementation and its evaluation and control. In the end, Executive Resource Planning; HRM Entrepreneur’s qualities and functions have been enumerated, along with the views of some economists.

              Each chapter has been given ‘Review Questions’ for revisionary exercise for students, on the basis of examination model, with section A, B and C. In writing this book, the author has drawn heavily from the works of world renowned authors and authorities in the subject, besides popular magazines and journals on the subject.