About Book:

          In the contemporary business environment, two features-globalization and increasing use of information technology in managing businesses-have changed the competitive structure of business at the global level including India. As a result, organizations have started redefining their sources of developing competitive advantage at the marketplace. At the academic level too, course contents of strategic management (earlier business policy and/or strategic management) have been changed to reflect this reality. Keeping this phenomenon in view, this book in its present edition has been thoroughly revised and restructured to meet the contemporary needs of students for this course. More specifically, the efforts have been made on the following aspects. First, while restructuring the book, many details of the earlier edition have been omitted which are no longer considered necessary. Similarly, some details have been abridged in desirable proportion. Second, emphasis has been put on contemporary developments in the field of strategic management but without neglecting older contributions that have proved their worth over the years. Third, emphasis has been put on those aspects which are believed to be quite rich in their implications for strategic management not only as guides to immediate actions but in their potential for guiding a long-term process of self-education in the dynamic environment. Fourth. attempt has been made to incorporate the latest concepts and practices in the Indian context so that the readers can appreciate how Indian organizations are applying various concepts developed in the field.